As a visual experience design intern, I supported in developing the brand design system across many different projects, and created visual, interactive, and motion assets in a variety of mediums.
skills
Visual Design, Motion Graphics, Iconography
tools
Adobe Illustrator, After Effects, Figma
timeline
Summer 2023
Ripple’s annual flagship conference, held in Dubai in 2023, bringing together over 600 attendees from over 40 countries. I supported in developing the branding and style guides, as well as creating iconography and physical assets.
I designed a set of icons that reference Dubai, such as iconic architecture, landmarks, and animals. The set is designed to be versatile across digital, physical, and experiential mediums, working well at small and large scale.
A set of way-finding signage designs for the physical venue at Dubai.
Explorations of how to combine English and Arabic together in typographic elements, which informed the style guide for Swell.
Designing brand identity and experience for XRPL’s booth at Permissionless, the world’s largest DeFi conference.
I pitched a set of concept branding for XRPL’s booth and marketing materials, utilizing the metaphor of “building blocks” in block chain technology to create new shapes and meanings.
A fun and interactive experience for visitors to the booth—getting an XRPL passport and stamps at every partner station. Upon completion of the passport, visitors get a sticker sheet to take home.
I supported in developing the brand identity and design system for UBRI Connect 2023, a conference that brings scholars, researchers, and thought leaders to showcase blockchain initiatives, share knowledge, and inspire future research.
I created digital assets for Ripple Welcome Week, the onboarding experience for all Ripple new hires, including Zoom backgrounds, presentation templates, email banners, and digital welcome cards.
Special thanks to the designers on the team who guided me through these projects and my internship:
Design Directors - Ohn Ho, Kiley Hertel
Design Leads - Jess Bacchi, Simoul Alva, Z Jiao, Ricky Garcia
